YouTube Audience Research

Discover who watches and what matters to them

Find a channel to infer audience demographics and uncover sentiment, recurring interests, questions, and feedback from recent comments.

Looking for a specific video instead? Search by video URL or ID

Audience insight grounded in real feedback

Build a useful picture of an audience from the interests, questions, and reactions they share in comments.

MrBeast

0 subs

Mark Rober83.5M subs
Marques Brownlee21.3M subs
Ryan Trahan24M subs
Dream34.8M subs
0
2.1%0.8%

From channel search to audience research

Build a useful picture of an audience from the interests, questions, and reactions they share in comments.

  1. 1
    @MrBeast
    • MrBeast519M subs
    • Mark Rober83.5M subs

    Choose a channel

    Search by channel name or @handle and select the audience you want to understand.

  2. 2

    Discover audience signals

    VIDIO examines comments for demographics, sentiment, interests, and recurring needs.

  3. 3
    • ✓
    • ✓
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    Shape your strategy

    Apply the findings to topics, positioning, and audience engagement.

Audience insight grounded in real feedback

Audience demographics

Infer useful audience characteristics from the way viewers describe themselves and their needs.

  • 🔥🔥🔥😍 72%
  • Part 2 please!🤔 19%
  • How did you edit this?😕 9%

Interests and motivations

Reveal the subjects and outcomes that matter most to viewers.

  • 62%
  • 26%
  • 12%

Questions and pain points

Find recurring requests, uncertainty, and problems your content can address.

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Content opportunities

Translate audience signals into practical topics and positioning ideas.

Research for creators

Make audience-led decisions

1

Define viewer personas

Build a clearer picture of who engages with a channel and why.

2

Refine positioning

Learn which themes and promises connect most strongly with viewers.

3

Plan audience growth

Find unmet questions and interests that can attract relevant viewers.

Discover More4

More ways to use VIDIO, grouped by what you're making.

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FAQ4

Frequently asked questions

Yes. Free accounts get 10 messages a month. Opening a fresh channel or video page uses 1 message, and 1 credit once your messages run out. Pages served from a recently saved copy are free to revisit.

Yes, any public channel or video. You don't need to own it or connect it, so you can study competitors as easily as your own channel.

Each channel gets four scores from 0 to 100: view performance, audience engagement, publishing consistency and content reliability, plus a health score that sums them up. The headline numbers also show how they changed over the last 7 days.

Track it. Tracked channels and videos get daily snapshots, so you can see their growth history and weekly changes. The free plan tracks 1 channel and 5 videos; Pro 5 and 50, Business 20 and 500, and Studio 100 and 2,000.

Make your next upload your best one

Edit it, package it, schedule it and track it with VIDIO. Free to start.

$456,000 Squid Game In Real Life!

  1. Create
  2. Publish
    Click appeal 81
  3. Creator analytics
    views