Instagram Analytics

See the story behind any Instagram account

Enter an Instagram @username or profile link to analyze followers, reel plays, engagement and growth for any public account.

Instagram lookups find one account by exact username or profile link.

Looking for a specific reel instead? Search by reel link

Instagram Analytics

Understand what drives an account's reach and how it changes week to week.

Zach King

0 followers

MrBeast90.9M followers
NASA104M followers
National Geographic268M followers
Marques Brownlee5.3M followers
0
2.1%0.8%

From username to clear analytics

Understand what drives an account's reach and how it changes week to week.

  1. 1
    Zach King
    • Zach King31.9M followers
    • MrBeast90.9M followers

    Find an account

    Search by @username or paste an Instagram profile link.

  2. 2
    78
    64
    85
    71

    Read the scores

    See reel reach, engagement, posting consistency and reliability from 0 to 100.

  3. 3

    Watch the momentum

    Follow daily follower growth once the account is tracked.

Instagram Analytics

Followers, reel plays and posts

See an account's followers, the plays of its latest reels and its total posts at a glance.

Zach King

0 followers

Week-over-week changes

Every headline number shows how much it moved compared with seven days ago.

12%

Four analytics scores

Reel reach, audience engagement, posting consistency and content reliability, each from 0 to 100.

78
64
85
71

Account health score

One number that sums up how the account is doing, based on the four scores.

0
4

Follower history

Daily snapshots build a chart of how followers grow over time.

Latest reel performance

Plays, likes, comments and an engagement score for each of the account's latest public reels.

19.3M
320K
48.9K

Comment insights

Sentiment, recurring questions and content ideas from the top comments on the latest reels.

  • No way that was so cool😍 72%
  • Bro litrally made it without Ai🔥🔥 19%
  • Iʼm your old fan brooooo🙌 9%

Track accounts side by side

Add your own account, competitors and partners to one list alongside your YouTube channels and TikTok accounts.

2
1
3

Built for creators and marketers

Turn Instagram numbers into a smarter strategy

1

Benchmark your growth

Compare your account with creators reaching similar audiences.

2

Find the reels that work

Spot which of the latest reels earn the most plays and engagement.

3

Know your competitors

See which Instagram accounts compete for the same viewers.

Discover More7

More ways to use VIDIO, grouped by what you're making.

AI Tools for Video Creators

Browse all tools

Loved by content creators worldwide.

FAQ4

Frequently asked questions

Yes. Free accounts get 10 messages a month. Opening a fresh account or reel page uses 1 message, and 1 credit once your messages run out. Pages served from a recently saved copy are free to revisit.

Any public Instagram account or reel. Search by @username or paste a profile or reel link. You don't need to own the account or connect it. Private accounts can't be analyzed.

Instagram only shows an account's latest reels publicly, with their play counts. VIDIO scores reach, engagement and consistency from those reels, and shows followers and posts for the whole account.

Track it. Tracked accounts get daily snapshots, so you can see follower growth and weekly changes. Pro tracks 5 channels and 50 videos, Business 20 and 500, and Studio 100 and 2,000, across YouTube, TikTok, Instagram and Twitch.

Make your next upload your best one

Edit it, package it, schedule it and track it with VIDIO. Free to start.

$456,000 Squid Game In Real Life!

  1. Create
  2. Publish
    Click appeal 81
  3. Creator analytics
    views